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NAME
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Malene Aaris
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DATE OF BIRTH
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22 June,1967
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ADDRESS
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Willemoesgade 7
DK-8200 Århus N
Denmark
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MOBILE PHONE
E-mail
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+ 45 51 96 70 75
malene.aaris@icloud.com
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NATIONALITY
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Denmark
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PROFESSION
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Marketing Consultant, organic food specialist
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SPECIALIZATION
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Food products, export campaigns, distribution of organic food in Germany, adjustment of products to export markets, strategic marketing alliances, project planning.
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EDUCATION
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The Aarhus School of Business:
- Trilingual Commercial Marketing correspondent (Danish/English/Spanish) 1989-1992
- Bilingual Commercial Diploma (Danish/Spanish)
1992 – 1994
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LANGUAGES
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Speaking
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Reading
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Writing
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English
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Excellent
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Excellent
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Excellent
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Spanish
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Excellent
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Excellent
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Excellent
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German
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Excellent
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Excellent
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Good
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French
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Fair
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Good
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Fair
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KEY QUALIFICATIONS
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18 years’ experience concentrating on: Planning new market strategies for organic processed food: estimation of market opportunity, feasibility studies and planning of technical assistance and hygiene/quality control projects for Danida, establishment of strategic networking groups within the food industry, fundraising.
Expertise: Food products, organic products.
Expert markets: Germany, looking into Japan.
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CAREER AND EXPERIENCE
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2002-2018
2015-
2018
2004
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Germany
Japan
Ecuador
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Bio aus Dänemark
Danish producers of organic food products exporting to Germany, see www.bioausdaenemark.com.
- Establishment of the network
- Planning and execution of test sales in German supermarkets
- Organization of media attention
- Planning and executing joint pavillon stands at Biofach Nürnberg, Anuga Cologne, Next Organic Berlin and ISM Cologne
- Product development seminars
- Visit at key accounts
- Speed dating and match making sessions
2015 - www.tojapanfromdenmark.com
Joint Denmark pavillon at Foodex Tokyo, cooperation with
Confederation of Danish Industry :
- Research report for market opportunities
- 3 market analyses for producers of organic fish
- Establlishing network of resource persons in Japan
- Making customer databases for producers of organic food
Consultant for the World Bank:
Market analysis for leading dairy in Ecuador
Suggestion of market strategy and product portfolio
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2002-
2003
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USA
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Food From Denmark
· Establishment of the network
· Market survey in USA
· Identification of main retail groups and food brokers
· Symposium at Fancy Food in Chicago
· Planning and executing collective participation at Fancy Food (huge food fair) in New York.
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2000-2001
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Nicaragua
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Tropesnacks A/S
Identification of suppliers in Nicaragua
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2000
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Vietnam
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Nordic Seafood and Hai Nam
· Feasibility study
· Establishment of Joint Venture
· Planning of technical assistance and training
· Planning of hygiene and quality control
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2000
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Vietnam
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Ovotec International A/S
· Feasibility study
· Estimation of market opportunities and joint venture solutions
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1992-1999
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Denmark and Spain
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Selfemployed consultant
· Teaching in Spanish – mostly staff from dairy companies
· Consultant for 3 Danish companies producing advanced technology for disabled people in Spain
· Consultant for the editor of The Danish Enciclopedia – writing and auditing articles about geography in Spain and Portugal
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1988
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Spain
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A private stay in Barcelone:
- English teacher for private adult Spaniards
- Studying French at the University
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