CURRICULUM VITAE
 
 
NAME
Malene Aaris
 
 
DATE OF BIRTH
22 June,1967
 
 
ADDRESS
Willemoesgade 7
DK-8200 Århus N
Denmark
 
 
MOBILE PHONE
E-mail                                 
 + 45 51 96 70 75
malene.aaris@icloud.com
 
 
NATIONALITY
Denmark
 
 
 
 
PROFESSION
Marketing Consultant, organic food specialist
SPECIALIZATION
Food products, export campaigns, distribution of organic food in Germany, adjustment of products to export markets, strategic marketing alliances, project planning.
 
EDUCATION
 
The Aarhus School of Business:
- Trilingual Commercial Marketing correspondent      (Danish/English/Spanish) 1989-1992
- Bilingual Commercial Diploma (Danish/Spanish)
1992 – 1994
 
LANGUAGES
 
Speaking
Reading
Writing
 
English
Excellent
Excellent
Excellent
 
Spanish
Excellent
Excellent
Excellent
 
German
Excellent
Excellent
Good
 
French
Fair
Good
Fair
 
KEY QUALIFICATIONS
 
18 years’ experience concentrating on: Planning new market strategies for organic processed food: estimation of market opportunity, feasibility studies and planning of technical assistance and hygiene/quality control projects for Danida, establishment of strategic networking groups within the food industry, fundraising.  
Expertise: Food products, organic products.
Expert markets: Germany, looking into Japan.
 





 CAREER AND EXPERIENCE
 
 
2002-2018
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2015-
2018
 
 
 
 
 
 
 
 
2004
Germany
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Japan
 
 
 
 
 
 
 
 
 
Ecuador
Bio aus Dänemark
Danish producers of organic food products exporting to Germany, see www.bioausdaenemark.com.
 
  • Establishment of the network
  • Planning and execution of test sales in German supermarkets
  • Organization of media attention
  • Planning and executing joint pavillon stands at Biofach Nürnberg, Anuga Cologne, Next Organic Berlin and ISM Cologne
  • Product development seminars
  • Visit at key accounts
  • Speed dating and match making sessions
 
2015 -                              www.tojapanfromdenmark.com
                                          Joint Denmark pavillon at Foodex Tokyo, cooperation with
                                          Confederation of Danish Industry            :
 
  • Research report for market opportunities
  • 3 market analyses for producers of organic fish
  • Establlishing network of resource persons in Japan
  • Making customer databases for producers of organic food
 
Consultant for the World Bank:
Market analysis for leading dairy in Ecuador
Suggestion of market strategy and product portfolio
 
 
2002-
2003
 
USA
 
Food From Denmark
 
·      Establishment of the network
·      Market survey in USA
·      Identification of main retail groups and food brokers
·      Symposium at Fancy Food in Chicago
·      Planning and executing collective participation at Fancy Food (huge food fair) in New York. 
 
2000-2001
Nicaragua
Tropesnacks A/S
 
 
Identification of suppliers in Nicaragua
2000
Vietnam
Nordic Seafood and Hai Nam
 
·      Feasibility study
·      Establishment of Joint Venture
·      Planning of technical assistance and training
·      Planning of hygiene and quality control
 
2000
Vietnam
Ovotec International A/S
 
·      Feasibility study
·      Estimation of market opportunities and joint venture solutions
 
1992-1999
Denmark and Spain
Selfemployed consultant
 
·       Teaching in Spanish – mostly staff from dairy companies
·       Consultant for 3 Danish companies producing advanced technology for disabled people in Spain
·       Consultant for the editor of The Danish Enciclopedia – writing and auditing articles about geography in Spain and Portugal
 
1988
Spain
A private stay in Barcelone:
 
  • English teacher for private adult Spaniards
  • Studying French at the University